Rebranding & Packaging. Personal Exercise. Illustrator CC. 2014.

An unsolicited redesign. The goal of this exercise was to update one of my favorite brands to reflect the quality of the product. Yummy Earth is a candy brand that boasts honest, pure, organic ingredients that moms can trust. Therefore I wanted to express in the design something clean, honest, minimalist and kid friendly. Utilizing vector illustration skills and a knowledge of current design trends I have created a relevant and appealing aesthetic for children and parents alike.

Bright, fun, & illustrated

These were the qualities I was looking for in inspiration for my mood board.